What is the GS1 Global Data Model?
The GS1 Global Data Model (GDM) is a harmonised framework defining core product attributes consistently across all business sectors and channels. It creates a common language for product data, enabling seamless exchange between trading partners and ensuring consumers receive accurate, complete information wherever they shop.
Higher Operational Efficiency
Reduces manual data re‑structuring and accelerates time‑to‑market for products.
Data Accuracy & Completeness
Improves information quality for consumers, reducing returns and building trust.
Harmonised Global Exchange
Enables businesses to exchange product data seamlessly across borders and channels.
Enhanced User Experience
Delivers consistent, rich product information across physical stores, e‑commerce, and apps.
How Does the GDM Work?
Define Core Attributes
GDM defines essential product attributes for each sector (food, electronics, appliances, etc.).
Standardised Coding
Uses GS1 standards (GTIN, GLN) to link data to the physical product.
Data Synchronisation
Data is shared via the GS1 Global Data Synchronisation Network (GDSN) for consistency.
Multi‑channel Access
Unified data made available to all points of sale and applications.
Who Is This Model For?
Brand Owners
Manage product content once and automatically distribute to all sales channels and trading partners.
Retailers
Receive standardised, high-quality product data from thousands of suppliers without data cleansing.
E-commerce Platforms
Deliver rich, consistent product information that enhances shopping experience and reduces returns.
Adopt the GS1 Global Data Model Today
Join thousands of companies using GDM to improve product data quality and increase sales across all channels.
